that was founded in the year 2017 is tech startup that concentrates specifically on the development of augmented reality mobile apps and wearable smart products. Their flagship product offering is a pair of AR smart glasses, known as Lucyd Lenses.

These wearable glasses allow up to a 120-degree field of view, while it also features head motion sensors, optical micro-displays, fast refresh speeds, eye tracking, zonal estimation, and free-form optics for both the regular and irregular pupils.

The development is lead by the top-tier team of optics experts. The Singapore based company at present owns an exclusive license of 13 patents that are for specific functions of AR eyeglasses. Additionally, owning a portfolio of smart products and patents, however, Lucyd has also the LCD token for decentralizing the AR app development.

Moreover, Lucyd is looking to raise a funding round through an Initial Coin Offering (ICO) that is expected to continue through the end of February, it would be done by avoiding the tradition and instead of tapping into the rise of cryptocurrency. As the world of cryptocurrency develops and it becomes a more authentic alternative to the dollar, and a growing number of progressive companies are now utilizing ICOs as a reasonable means of raising funds.

These different sources allow the founders to receive funding from the investors who are intrigued by their vision and product, rather than just following the traditional formulas and the rigid metrics for determining the decision to invest.

As discussed with the co-founder of Lucyd, Harrison Gross regarding the vision of the company, the future of ICO investing, and his approach for developing AR products for the future.

What is the void or opportunity that inspired the idea behind your company?

Harrison Gross Stated: We view augmented reality as the next great step forward to help improve the quality of life by enhancing what you normally see with on-demand information. The brain is hungry for visual information, as more than 50% of the cerebral cortex is used to process visual data. However, there are currently no commercially successful AR products, because the ergonomics of smart glasses have not been properly addressed. Lucyd’s goal is to fix this problem by enabling people to get the information they need without having to look away from the world. We want to make screen-free life a reality: it means safer driving, with navigation in front of your eyes, easier and more informed shopping, and making it easier to perform daily activities for people with disabilities.

What have been some of the challenges you’ve faced both developing your product and breaking into the market?

Harrison Gross: Our product is in an ongoing state of development. The key to making the Lucyd Lens work for everyone is ergonomics. Ergonomics is the science of making products better fit their users. A central goal of ergonomics is creating a transparent interface between users and products. For AR smart glasses, this is both literally and figuratively necessary. To build ergonomically-correct smart glasses, new optics technology is needed to reduce bulkiness, weight and power consumption, enable prescription lens compatibility, and to increase the enhanced field of view (EFV), which are the major issues with current AR displays. We believe Lucyd tech can solve these issues. These features need to be addressed to bring smart glasses mainstream, and to create our decentralized AR ecosystem.

There were many questions that were discussed with the company’s co-founder that can be read here.